Thursday, April 25, 2019

UTILIZATION OF PUBLIC RELATIONS FOR REPUTATION BUILDING IN HIGHER INSTITUTIONS


CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
Public relations unlike advertisement and other Marking Mix, Place all it efforts in building good image, name and public confidence in the mind of various publics dealing with the organization. Public relations did not only see to create good reputation and good image for the products and services of the organization it serve, but also ensure good reputation and image of the workers and management of the organization.
It is widely acceptable that the aim of any business or non-business organization is to achieve growth, mobilize people, recruitment of members, and increase in turn over, assets and profit maximization. But all of this is dependent on the goodwill of the organization’s various publics.

Wednesday, April 24, 2019

ROLE OF TELEVISION IN CREATING RELIGIOUS HARMONY IN NIGERIA


CHAPTER ONE
INTRODUCTION
1.0              Background to the Study
Religion fanaticism has been a recurring issue in Nigerian society and one can wonder if there can be a permanent end to it. Towards solving the problems of religious crisis and creating religion harmony in Nigerian society, television broadcast has been identified as one of the panacea as to curb it effect in the society.
According to Ekueme (2011), television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.

Tuesday, April 23, 2019

ROLE OF RADIO BROADCAST STATIONS AS WATCHDOG AGAINST CHILD ABUSE IN NIGERIA

                                                                  CHAPTER ONE
INTRODUCTION
1.1       Background of the Study
Child abuse and child labour has represents one of the most dehumanizing forms of human rights abuse in Nigeria. Top on the hat of the slavery-like practices in Nigeria against children is child abuse and trafficking. Combating child abuse has gathered considerable momentum over the years with increased political awareness regarding the phenomenon, as illustrated by the localized adoption and ratification of international standards and important commitments undertaken in international conference by different states.

Thursday, March 7, 2019

ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA


Introduction
The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting.

Tuesday, February 12, 2019

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES


CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).
IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness.

IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS



CHAPTER ONE

1.0       INTRODUCTION
1.1       BACKGROUND OF THE STUDY



It is obvious that the last half of the twenty first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. Nwosu, (2003).
Basically, politics is about power, but the struggle for power results in conflicts and competitions.  Thus, under the girdling political practice is the struggle for power which creates disagreement and conflict.  Nevertheless, the effects of politics which are conflicts and disagreement are never permanent and must be managed for the improvement of the society to be achieved.

Wednesday, February 6, 2019

PERCEPTION OF READERS ON THE USAGE OF INDIGENOUS LANGUAGE IN PRINT MEDIA IN NIGERIA

CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
The Longman Dictionary of Contemporary English defines language as “the system of expression by means of words” a particular system of words as used by a people or nation, or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.
Language can also be defined as “a communicative system consisting of formal units that are integrated through processes of combination”. Bonvillain, (2000). On his part, Omojuyigbe (2004) describes language as “a series of sounds strung together in groups to convey meaning to listeners”. From the various definitions of language, one can infer that language is an integral part of human behaviour and it serves as the primary means of interaction between people.

IMPACT OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE IN NIGERIA

CHAPTER ONE
1.0       Introduction           
1.1       Background to the Study
Government’s attempt not only to control but subjugate the Nigerian press through obnoxious laws has been an enduring problem in the history of the country. The press has been striving to wriggle itself out of these unfavourable laws but the government believes that giving the press the freedom to operate as an independent entity might be suicidal.
The government feels that it is legal to restrain the power of the press and if possible have total control of the press. To government, press is an instrument of people in power and should yield itself to their dictates. But the press fight fiercely to resist the obsequious stance government wants to subject it to because of the belief that they are to serve as watchdog on government and not to be used as an extension of ministry of information or as a tool for propaganda. This gave rise to clashes between the press and the government. While the government uses its authority to subdue the press, the press resist by remaining tenacious in its fight for freedom.

IMPACT OF FACEBOOK AND WHATSAPP AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION


CHAPTER ONE
1.0    Introduction
1.1    Background to Study
Communication is a basic human need and for that reason, man has always found a means of meeting this need either through interpersonal or mass communication.
Unlike in the past, the people of the world are today living in a global village because of various breakthroughs in information technology. According to a Canadian Professor of English Marshall McLuhan, “The world is now in a global village where the whole world is now compressed into a single electronic chat room”.
Information that usually takes many days or weeks to disseminate now takes seconds or minutes. It is now possible for people to make interpersonal communication with others to get desired information as quickly as possible from other areas of the country or from other countries with the use of social media without leaving their immediate environment.

Monday, February 4, 2019

COMPARATIVE STUDY OF ENVIRONMENTAL NEWS IN NIGERIAN NEWSPAPERS: CONTENTS ANALYSIS OF THREE NATIONAL NEWSPAPERS

CHAPTER ONE
INTRODUCTION
1.1              Background to the Study 
Environmental pollution is a problem both in developed and developing countries which Nigeria is not left out. Factors such as population growth and urbanization invariably place greater demands on the environment and stretch the use of natural resources to the maximum. Such overuse of natural resources often results in nature’s degradation.
Remarkable environmental problems and issues are gradually increasing around the world with higher frequency from strong typhoons, hurricanes and cyclones and other extreme events including pollution, floods, landslides, droughts etc. Therefore, there is a growing demand from the public for more and more information on environmental issues and a great link between awareness or knowledge and action. It is shown that environment and environmental news and information are salient and prominent topic of the public and elites discussion. Hence, mass media plays a significant role in covering news and information on environmental incidences, issues and problems (Pompper, 2004).